Amari, the centrepiece of the ONYX portfolio of hotel brands, has recently developed a highly-targeted mobile site enabling users to access the Amari website via mobile phones. The mobile site conveniently supports iPhone, Android, and other mobile operating systems.
The website was launched on 20 July 2011 and has seen traffic of about 350 persons per day. At present the mobile website has successfully generated more than 300,000 THB with most bookings coming from Thailand, Australia, and Malaysia.
All traffic from smart phones will be automatically redirected to the mobile version unless a user actively chooses to use the normal website. All Amari properties are bookable through the site with secure credit card payment options.
The project was completed internally without the assistance of an outsourced company and is the result of ONYX Hospitality Group’s pioneering e-commerce initiatives that have generated a staggering 52% increase in revenue since 2008. The integration of the group’s website, blog and social networks with content-driven online advertising has made ONYX a digital marketing leader in Thailand’s competitive hospitality industry.
The site can be accessed through http://m.amari.com
ENDS
Amari. The Colours and Rhythms of Modern Asian Hospitality
About Amari
Amari is the centrepiece of the ONYX portfolio of hotel brands reflecting modern Asian hospitality, a down to earth vibe and embodying Asian flair.
ONYX Hospitality Group operates four diverse yet complementary hotel brands – Saffron, Amari, Shama and OZO - each catering to the distinctive requirements of today’s business and leisure travellers.
ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. Visit www.onyx-hospitality.com.
For more information about this release or to request high-resolution photography, please contact:
Harris Lakshanayodhin Kurdthip
Director of Public Relations, Thailand
ONYX Hospitality Group
T +66 (0) 2255 3767, +66 (0) 2255 4588
E send an enquiry
W www.onyx-hospitality.com
