AMARI WINNER OF GOOGLE SOUTH EAST ASIA
ADVERTISING CAMPAIGN OF THE YEAR
Amari’s 2009 advertising campaign has been awarded Campaign of the Year by Google Southeast Asia. Amari, part of the Thailand-based ONYX Hospitality Group, was presented with the award as part of the Google Southeast Asia's annual awards ceremony.
A spokesperson for Google commented that “Amari has been an extremely strong proponent of combining the power of search and the Google display network for its online branding campaigns, which is the main reason they won the Campaign of the Year Award,” said Sajith Sivanandan, Head of Travel, Retail and Automotive, Google Southeast Asia. Through its innovative use of online marketing, including its attention to tracking and measuring its campaign results, it was able to drive room sales and ROI aggressively in an unpredictable travel market. We congratulate Amari for this win, and hope to see them launching even stronger online ad campaigns that combine search and display in the future.”
This year’s judging criteria included: creative use of Google products and technologies, interactivity and functionality, creative concept and overall user experience, and was judged by a panel of advertising experts from the region.
Amari’s advertising campaign is spearheaded by ONYX’s Vice-President of E-Commerce, Chetan Patel. "We are greatly appreciative of this recognition as it acknowledges our continued focus on creative and maintaining a vibrant online presence," Mr Patel remarked. "We look forward to building on our successful campaigns to date as we strive to towards being an industry leader in online marketing initiatives."
A force in Thailand’s hospitality industry since 1965, Amari’s network of 11 properties spans across the country, from scenic seaside and mountain locations to vibrant urban settings. Amari is a vision of contemporary Asia, a brand that embodies Asian flair, modern perspective, desire and a down-to-earth vibe. The brand caters to both business and leisure travellers, with each property featuring superior quality rooms, facilities and services.
Amari. The Colours and Rhythms of Modern Asian Hospitality.
ONYX Hospitality Group operates three diverse yet complementary hotel brands – Saffron, Amari and Ozo - each catering to the distinctive requirements of today’s business and leisure travellers. ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. Visit www.onyx-hospitality.com
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For more information please contact:
Group Director of Communications
ONYX Hospitality Group T +66 (0) 2255 3767, +66 (0) 2255 4588
847 Petchburi Road F +66 (0) 2255 3718
Thailand W www.onyx-hospitality.com